Posts Tagged ‘brides’

Reluctant Customers was first published on Women in Focus

Women in Focus is a recently launched website and initiative by the Commonwealth Bank of Australia.  It is a place for women to be inspired, informed and connected with other women in business in Australia and around the world.  Angela Vithoulkas, CEO of VIVO Cafe Group, will be the Guru on the Business Beat section and will be providing weekly articles on all things small business.

How often do we have the opportunity as business owners to observe other businesses’ customers from the inside out? I would be willing to bet not often. I had the opportunity this weekend.

I was MC and facilitator for an expert Wedding Panel at an expo showcase day. Apart from my all consuming day job as a café owner, I also do a lot of speaking and presenting. This time was different because I spent time with the suppliers interviewing them, and observing their customer from their perspective. It was fascinating.  Read the rest of this entry »